Web apps are another way to bring your brand to your customers. They are a great way to utilize the web browser to display your app in the proper ratio and make the app cross-platform. However, the catch is many of the phone-native services are limited in browser use.

How your customer sees your website is often their first impression of your brand. More and more, mobile platforms are being used to check your company out "on the go." Mobile websites that give the user a better experience to the capabilities of the device deliver better results.